Building software differently

We're not a traditional agency. We're technical founders who figured out how to build complete products in weeks instead of months - and we're sharing that capability with you.

The founder's story

I'm Kurtis Welch. I've been building software for 20 years. Founded and sold two companies. Spent 3 years as CTO of a fintech startup that grew to $30M ARR and exited successfully.

After the exit, I had time and capital to pursue a question that had been bothering me for years: Why does building software take so long?

Not the philosophical question - the practical one. I'd seen the same patterns repeat across every company: build an MVP, accumulate technical debt, spend years paying it back, eventually need a complete rewrite.

When GPT-4 came out, I saw an opportunity. Not to "code faster" - everyone was doing that. But to fundamentally rethink how we build software.

I invested $500K and 2 years systematically figuring out how to build complete, production-ready systems using AI. Not prototypes. Not MVPs. Complete products that actually work.

The breakthrough came when I stopped trying to use AI to "code faster" and started using it to enable version-based development. Build complete systems in days, test them, learn what's wrong, rebuild. Iterate on concepts, not code.

Then Claude Sonnet 4.5 came out. A client demanded I completely rewrite a 20,000-line system in 3 days. Different language, different architecture, everything. I thought they were being unreasonable. But I tried it - and I delivered.

That was the "holy fuck" moment. This actually works.

Over the last few weeks, I've built four complete production systems. Not MVPs. Not prototypes. Complete products being used by real customers right now.

Now I'm helping startups and SMBs build their products this way. Because if you can build complete products in weeks instead of months, you can move at a speed your competitors can't match.

The team

Kurtis Welch

Founder & Technical Architect

20 years building software. Founded two companies, sold both. Early CTO of fintech startup that grew to $30M ARR with 3-year exit.

Father of six, including an autistic son who inspired the reading comprehension app. Direct communicator who tells you what you need to hear, not what you want to hear.

Spent $500K and 2 years systematically figuring out how to build production-ready software with AI. Not just using tools - understanding the fundamental shift in how we can build.

20 years
Software experience
2 exits
Companies founded & sold
$30M ARR
Last company scale

Jessica

Data Engineer & Fraud Analyst

Military intelligence veteran. Specializes in data engineering and fraud detection systems. Brings deep expertise in complex data pipelines, anomaly detection, and security architecture. When you need systems that process and analyze data at scale, Jessica architects them.

Nick

Product & Project Leadership

20 years of director-level experience in software project and product management. Enterprise and startup experience. Organizational leadership expertise. Nick ensures projects stay on track and deliver what clients actually need, not just what they asked for.

Amanda

Program & Product Management

Master's degree in organizational psychology. Director-level experience in product, project, and program management. Expertise in organizational systems and change management. Amanda bridges the gap between technical architecture and business outcomes.

You?

We're Growing

As demand grows, we're selectively adding team members who understand this new way of building. Not looking for "AI prompt engineers" - looking for experienced architects who can think at the system level.

What we believe

Code is disposable. Specifications are permanent.

We don't treat code as sacred. The specification is the source of truth. When we need to make significant changes, we rebuild from the spec. This keeps architecture clean and eliminates technical debt.

MVPs create more problems than they solve.

MVPs made sense when building was expensive. Now they just create technical debt from day one. We build complete products and iterate on the concept, not the code.

Speed comes from clarity, not cutting corners.

We move fast because we invest heavily in specifications and architecture. The code generation is the easy part. The thinking is what matters.

This is a turning point for humanity.

AI makes it possible to build software in a fundamentally different way. Most people are just using it to code faster. We're rethinking the entire process. This matters.

Work with us

If this approach resonates with you, let's talk. Book 30 minutes and we'll figure out if we're a good fit for your project.

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